Los angeles / marketing / creator
JOSEPH LUMI
Building a better life every day, and showing you exactly how to build yours.
Mindset, business, performance, and life, documented in real time.
Yo, its Lumi! Thanks for checkin my page out.
For those that don't know me, I'm a marketing leader, creator, and builder based in Southern California.
Over the past several years I have transformed my own life: my mindset, my body, my career, and my finances, and I have invested heavily in mentors along the way to learn what actually works. This is where I document all of it, the wins and the mistakes, so you can take what works and build a better life too.
LOS ANGELES / MARKETING / CREATOR
WHAT I TALK ABOUT
PERSONAL DEVELOPMENT
Mindset, systems, habits, confidence, self-awareness.
CAREER & BUSINESS
Leadership, marketing, building teams, entrepreneurship, money.
PERFORMANCE
Training, running, HYROX, health, nutrition, discipline.
LIFE
Relationships, faith, travel, style, experiences, figuring out adulthood.
WHAT I’M BUILDING
BAZIC PRODUCTS / MARKETING MANAGER
Leading marketing for a consumer products brand and learning how to build brands, teams, and systems from inside a real company.
MAJU / FOUNDER
A lifestyle and personal-development brand for people who want more out of life.
JOSEPH LUMI / CREATOR
Documenting the process of improving my career, body, mindset, relationships, money, and life.
FOR THOSE WHO WANT MORE.
MAJU means ‘forward.’ It’s a brand I’m building around performance, mindset, lifestyle, and the pursuit of a better life.
I DIDN’T START OUT TRYING TO BUILD A PERSONAL BRAND.
I just wanted to get better at my life and keep a record of what worked. Somewhere along the way, sharing the process became the point.
JOURNAL
Career
The career advice I’m keeping
A few things I’ve learned about doing good work, getting better, and staying useful.
Money
A simpler way to think about money
The small systems and questions helping me make smarter long-term decisions.
Training / Mindset
Training for the person I want to become
What running, HYROX, and a little discomfort keep teaching me.
BUILD A BETTER LIFE WITH ME.
One email a week. What I am learning, the mistakes I am making, and the habits and frameworks that are actually moving the needle.